Q: Do you “guarantee” that I will be on the front page
of Google?
A: We DO NOT own Google; therefore we cannot
guarantee the listing will be on the front of Google. We
can however guarantee you that after our submissions run
there course we will deliver your business more
visibility. We can also tell you that Google likes
verified listings, cited proper business listings, and
reviews. SAC can help with this by:
1- Verifying your business in a complete fashion.
2- Listing your business across the internet with all
the same information
3- Utilize the SAC Rep tool to funnel positive leads
to your social media accounts
Q: Does this help with SEO or Search Engine
Optimization?
A: Yes, this program will help with your
company’s SEO. Will it guarantee you page 1 results in
the natural selection, NO.
See Q&A question 1.
Q: Does your system track submissions?
A: When subscribed to our preferred platinum
package we will provide email notification when new
listings are updated.
Q: Do you include submission into Mobile Devices?
A: Yes, we include submission into mobile apps
and mobile devices through a partnerships with various
online directories.
Q: What is Local Reputation Management?
A: Local Reputation Management is a service that
works on behalf of the local business, scouring the web
to find search engine results, sponsored listings, user
reviews, ratings, blog, Facebook, and Twitter posts,
newspaper articles – just about any reference to the
business online. The information we find is gathered
into a report that offers a comprehensive view of the
reputation and presence of the business. Based on the
results of the report, we take action to create,
improve, or fix online business listings as needed. Over
time, Local Reputation Management reports capture new
user activity and improvements in business listings.
Q: Some of these directories are FREE. Why would I hire
you?
A: Yes, they do. And if you have the time to
enter your business information correctly, consistent,
and completely 90+ times, you might get the same quality
results we have managed to offer. However, our cost per
search engine/directory is less than $15 per directory.
This information is carefully compiled and submitted
into each directory to ensure you will be found for each
of the brand names, goods and services you offer in your
area. Yellow Pages listings “alone” for this type of
service will cost over $100 a month. We include Yellow
Pages and over 90 more in our introductory enhanced
package. CALL
1-888-666-0231 TO SIGN UP!
Q: Do I have to have a website to use this service?
A: No, you don't need a website to utilize our
internet advertising. You need a business name, local
phone number, local address or geographical location,
using a US Postal Service recognized
street/city/state/zip. 63% of local purchases begin with
online research. 41% make a phone call to make sure what
they want is available. As long as you have a business
phone, you can take advantage of this internet trend.
Though you don’t need a website, we do feel this is an
added tool for converting internet surfers to your
business. You can view examples of our
website design by clicking here.
Q: How do I get started?
A: If you are interested in signing up for one of
our packages then all you need to do is simply CALL
1-888-666-0231 and one of our
executives will capture the pertinent information we
need to begin. You can also email our firm at our
contact page, and one of our staff members will be
in contact with you.
Q: Is there a long term contract for your services?
A: There are no long term commitments for use of
our services. We require a minimum of 4 months of
service. We feel in 4 months we should have proven
enough visibility to allow for us to become an added
value for your online marketing needs. Sign up for a
full year and reap a 10% savings. CALL
1-888-666-0231 TO SIGN UP!
Q: What is LOCALIZE IT's Local Reputation Management
(LRM)?
A: There are no long term commitments for use of
our services. We require a minimum of 4 months of
service. We feel in 4 months we should have proven
enough visibility to allow for us to become an added
value for your online marketing needs. Sign up for a
full year and reap a 10% savings. CALL
1-888-666-0231 TO SIGN UP!
Q: What are the two components of Local Reputation
Management?
A:
Reporting tool
Syndication
service (Citation of the Business Listing)
Q: What is found in a Local Reputation Management
report?
A:
Search
engine analysis, targeting the most prominent
results for your business category and city
Listings for your
business on internet yellow pages, local search,
social networking, regional and vertical sites
Number of ratings
or reviews and average star rating across
multiple sites
Content of
prominent reviews across multiple sites
Mentions of your
business in blogs, Twitter, local newspapers,
online forums, and other sources
Sponsored listing
results for key words related to your business
Relevance
rankings, telling you which sites matter most
for your business
An overall score,
used to track your progress over time
Q: How is the merchant’s score derived in the report?
A: The score is a value from 0 to 100 that
represents the presence of accurate and complete
listings data as well as user generated content across
internet yellow pages, local search, social networking,
regional and vertical sites. The score is a summary
result based on multiple data points. The relative rank
and score of sites in the report help us to determine
where the merchant will receive the most benefit from
syndication.
Q: What is the overall reputation of the merchant as it
relates to the score?
A:
Minimal (0-20): Little or no presence in organic
(unpaid) search results on major search engine
sites. Basic listings in some but not all local
search and online yellow
pages sites. Little or no additional information
in local search and online yellow pages sites.
Few if any ratings and reviews.
Fair (21-40): Some
presence in organic (unpaid) search results on
major search engine sites. Basic listings in
some local search and online yellow pages sites.
additional information in local search and
online yellow pages sites. Few ratings and
reviews.
Good (41-60):
Presence in organic (unpaid) search results on
major search engines. Basic listings in many
local search and online yellow pages sites. Some
additional information in local search and
online yellow pages sites. Some ratings and
reviews.
Excellent (61-80):
Highly ranked presence in organic (unpaid)
search results on major search engines. Basic
listings in all or nearly all local search and
online yellow
pages sites. Additional information in local
search and online yellow pages sites, including
some sponsored listings. Many ratings and
reviews.
Maximum (81-100):
Top-ranked presence in organic (unpaid) search
results on all major search engines. Basic
listings in all local search and online yellow
pages
sites. Additional information in local search
and online yellow pages sites, including several
sponsored listings. Many ratings and reviews.
Q: What would cause a merchant’s score to go up and
down?
A: The merchant’s score will increase gradually
over time as a result of syndication activity. Within
that context, scores will fluctuate naturally due to the
dynamic nature of online search rankings and the
emergence and disappearance of sites that publish
business information.
Q: What search engines do we crawl for search results?
A: Google, Yahoo, Bing, and Ask.
Q: How are site rankings derived?
A: We think site rankings should be directly
relevant to the merchant’s category and location, so we
don’t just rely on nationwide rankings (though we do use
them as a reference). The primary method for determining
rankings is to search by business category and city
across four search engines and group the results by site
category: internet yellow pages, regional directories,
social networking, etc. Using this method, we can
determine the most relevant social networking site for
your category and city, the most relevant internet
yellow pages site, and so on.
Q: What additional features are available to Local
Reputation Management subscribers?
A:
Notifications of report activity sent via email
or text message
Ability to request new reports at any time
Full-featured business profile that can be
updated at any time
Competitive analysis – see how you rank against
known competitors and businesses with high
online visibility
Syndication of your business profile across
internet yellow pages, local search, social
networking, regional and category specific sites
Syndication of your business profile through the
LOCALIZE IT publisher network
Q: What does syndication mean?
A: Syndication is the process of claiming
merchant listings and creating accounts across multiple
online destinations, for the purpose of increasing the
merchant’s online presence and pushing out a consistent
message about the business to all the places where
customers are looking.
Q: How does syndication work?
A: We ask subscribers to fill out a detailed
business profile including basic contact information,
web address, list of products and services, business
description, and other elements. Using the information
in this profile, we visit local search sites with
business directories and create, enhance, or fix
listings for the business.
A: Our detailed analysis of the subscriber’s
online presence helps us target those sites that offer
the greatest opportunity to boost the subscriber’s
visibility. Over time, this syndication effort is
rewarded by a steady increase in the merchant’s score,
which drives traffic to the merchant’s website and
storefront.
Q: Do you notify the merchant when a submission is
completed?
A: Yes, we send a monthly email to the merchant
showing where profile data has been submitted if the
merchant is a Platinum subscriber.
Q: How do we handle the verification process when doing
submissions to search engines and directory sites?
A: We create an account on behalf of the merchant
at each site. More than 90% of sites permit verification
by email. In those cases, we complete the verification
process ourselves. In a few cases that happen to be very
important, such as Google Maps, verification can only
take place via a postcard or phone call. Our preferred
method is to guide the merchant through phone
verification when email verification is not available.
End user should take note that in some cases Google will
only allow for a postcard to be used for verification.
Q: Could my business listing information be overwritten
by the destination site after submission?
A: In the majority of cases, the destination site
wants merchant data and values it more highly than other
sources, ensuring that the data we submit will take
priority. If, however, our data does get overwritten,
this will be detected the next time we produce a report
on the business and action will be taken to correct the
problem. The end user should keep in mind that most
directories such as Google, Bing, Yahoo, etc…. compare
and contrast data, and publish what they feel to be the
most verified information. After time of having your
data migrated across the net, the business listing will
be more privy to having their information consistent.
Q: What is the estimated time for submissions to take
effect with the various sites?
A: Though we do NOT own the directories that we
are sighting information on behalf of the end user, the
end user should take note, that on day 1 of the
subscription for the LRM package, LOCALIZE IT, will
begin submission of the data. Some sites will update
more frequently than others, however it may take up to
12 weeks to see a major increase in visibility online or
an adjustment in the reporting. Google, for example
states they will accept you into their directory with a
potential 4 week review period, after the date of
verification.
Q: What happens when a merchant’s listing does not have
a heading populated when queried from the platform?
A: We can report on a business without knowing
the heading / category, but reporting will be more
valuable if the category is taken into account. We ask
that that reseller or merchant supply that information
if not already present.
Q: Do we allow a call tracking number to be the main
number for the business in the LRM platform?
A: No, the tracking number would be tied to a
third party and not the merchant themselves; therefore
the integrity of the listings would be affected. We also
do not accept profile URLs hosted by a third-party site
if the business has its own URL.
Q: A small company asks, “How will LRM help me compete
with the national chains?”
A: Many national chains have an on-staff SEO/SEM
team to ensure their company information is being found
across the web. Our solution provides many of the
benefits of this service at a fraction of the cost. This
also allows for 1 call to be made on any questions
regarding the listing, rather than contacting many
directories.
Q: How do we keep our client buying LRM services after a
year if they are content with their LRM score?
A:
The internet is constantly changing, with new
sites like Manta, HotFrog and Foursquare coming
on strong, and of course there are sites that
were once strong that are
no longer viable. We are adjusting the sites we
monitor on a daily basis, thus making sure we
are submitting your business profile to the most
relevant sites for your
business to attract the most visibility.
We occasionally get reports from merchants that
their business listing information is getting
overwritten at Google and elsewhere. We
constantly monitor and detect
these listings issues and take action for the
merchant by making sure their listing
information is resubmitted to these sites.
Q: What are your key differentiators?
A:
Integration with many local directories,
providing one-stop access to LOCALIZE IT’s
broad distribution network
Detailed, accurate reporting across the widest
range of sites and site categories
Scoring helps you measure your reputation
against competitors and track improvement over
time
Syndication actively pushes your message out to
the sites that matter
Ongoing relationship with the merchant – we
don’t just report, we help you maintain control
of your online reputation
Q: How long does this service take to show visibility in
new directories?
A: Your submissions will begin on the date the
information and payment has been submitted to us. Once
we have this information we will begin pushing data to
various search engines and directories. Each directory
operates independently of each other which results in a
difference of when data begins showing in the directory.
Each directory will perform a build or refresh of their
directory on various intervals. We cannot control this,
however, we do see visibility trends begin to show
online within 12 weeks. Google specifically in their
guidelines will state it takes 4 weeks for consideration
into their directory after you are verified with them.
A: By utilizing our local reputation management
system you will be able to identify where to insert
positive reviews which in turn will generate the
negative reviews to be pushed to the bottom. Google now
offers you the ability to communicate with the review
poster online by logging into your Google Places
account.
Q: Can you list my business in other zip codes or cities
that are near me?
A: Local listing directories are all based on
your geographic area. There are cases where low
competition online will allow a business to have their
listing show up in other towns.
Q: I have a UPS office box, most insurance agents work
out of there house and might not want to list
A: Data providers like true business addresses.
We suggest that you utilize a physical address and not a
UPS box or USPS post office box.
Q: Do you offer multiple keywords or categories for your
service?
A: Yes, we will submit your business with up to
3-4 categories and up to 20 keywords to our data
partners. Depending on how many categories and keywords
they allow to be tied to a listing, will depend on how
your listing is shown in there directory search results.
Q: Is my website Good? I built it myself or I used a
free web tool online. Will the website convert?
A: Though building website your self is great
because it saves money they do not always convert
internet traffic. Why is that? Well, our designers have
years of experience developing graphical strategies that
are used to take a internet surfer to emailing, calling,
or directly getting directions to your store. Do we
guarantee our design to convert. There are NO guarantees
with the internet because there is no direction
interaction with the customer while they are surfing the
web. We do however make a customized website that has
high graphic relevance that should show your business
better than the competitors in your local area. Please
remember that the average consumer will compare your
website to at least 3-4 other competitors in your area
before making that first call.
