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| HOTEL INTERNET MARKETING |
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You own or operate a hotel, resort, bed and breakfast, or motel and live and die by having your rooms reserved. Do you offer wedding arrangements, banquet halls, meeting or conference rooms? Are they being used to their full capacity? Do you have them booked daily, weekly, monthly "consistently" all year round?
".....Not only have
you gotten us the
prominently placed on Page
1, which is a sure factor
for gaining additional
reservations and conference
hall bookings, but have
provided the results on our
minimal marketing
budget.....
Choice Hotel Franchise
Owner"
Your Hotel has a geographic
location, right? Why not
market it! Hotels can now
promote their brand and
hotels with a more visual
context and this time
directly to the targeted
travel consumer allowing
them to promote a specific
destination, hotel or brand
with strong images. Our
local SEO company, Localize
It, has worked with bed and
breakfasts to large
international chains. Either
way, these marketing
strategies are based on the
same understanding. The
searcher is looking for a
place to stay or a meeting
room that deals with
pet-friendly, large capacity
conference room,
non-smoking, affordable,
discount, etc... in their
search phrase for that
specific area. We put your
hotel at the top of list on
a multitude of directories with
consistent information. This
lessens the confusion about
what you offer and also gets your
hotel in front of the
multiple searches making
people more likely to book
with your hotel, then the
one down the street.
One example, of a recent
project we have completed,
was for the Best Western
located in Coralville, Iowa.
This hotel was utilizing the
national chains web
presence, but missing the
geographic presence online
for Coralville, Iowa and the
additional services and
amenities the hotel offered.
Localize It built a strong
branding image of the hotel
and incorporated a landing
page that offers the
searcher a quick over site
of the location and ability
to book reservations. This
landing page was optimized
to communicate with search
engine robots and had
consistent information
submitted to multiple local
maps and directories to
ensure over time more
reservations for the rooms they offer. The end
result has made their hotel
visible on page 1 on Google,
Yahoo, Merchant Circle,
DexKnows, and more for a
variety of keywords,
including pet-friendly
hotel, motel, inn,
continental breakfast, and a
half dozen more.
View this case study Coralville Iowa hotel here.
Try some searches for yourself on Google, Yahoo, and
Bing, and note the placement
of these examples.
"Coralville Iowa Hotel"
"Cedar Rapids Iowa Hotel"
"Davenport Iowa Hotel"
Contact Kevin our National Hotel SEO Advisor at 888-666-0231 x507 |
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